When you’re designing your landing page. All it needs to do is offer the lead magnet. Let’s make a facebook Group first. Then afterwards. have a landing page where they get to put in their information to join the Facebook Group and get the lead magnet. Have the lead magnet inside the facebook group.
Test the friction of if they are willing to join the facebook group to get the lead magnet. Sign up with email. Check email for FB Group Another test is to give an option to join the facebook group after getting their lead magnet. Sign up with email. Get LEad magnet. INclude FB Group Another option is a checkbox. Allow them to select which one they’d like the lead magnet or the facebook group.
KEEP IT SUPER SIMPLE BE AS CLEAR AS POSSIBLE. GIVE THE PATH OF LEAST RESISTANCE.