Today, I shot a video for Chelsey and also talked about how to improve his website. We were also discussing ways to amp up his social media content.

You need to niche down. Why is niche-ing down so effective?

  • It looks them in the eye, they know you’re speaking to them, it hits a pain point.

I help WHO fix THEIR PROBLEM so that they can OPPOSITE OF RESULT

Who are you targeting?

  • 30 something dads who are overweight
  • 30 + parents who want to have daily routines together as a family.

What is their problem?

  • They have lost their mojo and are overweight
  • They lack energy, want to find something active to do instead of looking at their phones all day.

What is the result of the problem?

  • It makes them unhappy.

For me who would I like to target? I have the potential of having 2 groups of people.

  • People that are close to my age.
    • How can I help them?
      • My metabolism is fast. I can help them run more. Be a little more active.
    • Are they easy to work with?
      • Not exactly. They have no money. There is no excess money to shave off.
  • People who are older than me and have children
    • How can I help them?
      • Give them back time and energy. I can also design them workouts that are meant to be enjoyed as a family. When you give your family this important time you can enjoy it more and it becomes a shared experience. That everyone gets to grow from. Bond with your significant other.
    • Are they easy to work with?
      • They are a little bit better to work out with because it can become a slower progression. I can really take my time to get them into optimal shape and performance.
      • They have a bit more money as well.

I help parents by giving them fun family exercises so they can have more ways to bond as a family and make luong turm improvements together.

Test out your niches.

(By creating my pwn personal training business and showing to others what I can do it builds trust that I can generate them the results. I did for me. Why couldn’t I do it for you? Once I generate a few clients for personal training I can say that I can help you do the same. It can truly become that => I help personal trainers automate their business to help them find clients, give back time, and live a happier life by building simple easy to follow habits.

Examples “I help entrepreneurs earn money on Facebook with $0 in ad spend”

“I show aspiring online marketers how to sell high ticket affiliate products”

I show online PTs how to generate free leads and clients on tap.