Do your provide things people resonate with?

Are you clear about what you do?

My mistakes

Am I selling features or benefits?

What solutions do I have to specific problems that I provide for my specific customer?

Example

Instead of “I’m a graphic designer” I give small business more time by providing an all-in-one stress-free solution to their graphics, advertising, marketing, and digital needs.

  • I design graphics for small businesses
  • I create solutions for personal trainers to become visible
  • I create custom solutions for personal trainers who are starting about to increase their visibility

Crucial Points to the Business

  1. You have a strong WHY
  2. Real problems people want fixed
  3. Proof of concept, relevant, market research What’s your story?
Story How I can help
Left my corporate job of consulting for companies such as a Top 5 Clothing Retailer, Nuclear Service Plants, Cancer Research Facilities. I utilize everything I learned from consulting for these power players to design my own plan of action. I help others become experts in technology who feel they are confined in their level and want to progress to a higher position
Learned how to run my own business than ended up help other creatives and other individuals set up their own businesses and stores I can help teach and set up things for other people to get their mark started on running a business and developing and selling products themselves.

Searchability

  • Keywords (Everywhere)
  • Answer the Public
  • Social Media (Groups)
    • Quora/smallbiz
    • Reddit/smallbiz
  • Forums

Who’s the competition?

What Industry are we? We help small businesses in the fitness and food industry.

  1. Squarespace
    • Signature Offer + Price Points
    • Who do they target?
    • What makes them stand out? What is their thing or personal brand that makes them unique?
    • What do you LIKE about their business?
    • What do you think YOU could do better?
    • How are we different from them or this coach?
  2. Wix
    • Signature Offer + Price Points
    • Who do they target?
    • What makes them stand out? What is their thing or personal brand that makes them unique?
    • What do you LIKE about their business?
    • What do you think YOU could do better?
    • How are we different from them or this coach?
  3. Weebly
    • Signature Offer + Price Points
    • Who do they target?
    • What makes them stand out? What is their thing or personal brand that makes them unique?
    • What do you LIKE about their business?
    • What do you think YOU could do better?
    • How are we different from them or this coach?
  4. Shopify
    • Signature Offer + Price Points
    • Who do they target?
    • What makes them stand out? What is their thing or personal brand that makes them unique?
    • What do you LIKE about their business?
    • What do you think YOU could do better?
    • How are we different from them or this coach?
  5. WordPress
    • Signature Offer + Price Point
    • Who do they target?
    • What makes them stand out? What is their thing or personal brand that makes them unique?
    • What do you LIKE about their business?
    • What do you think YOU could do better?
    • How are we different from them or this coach?
  6. Adobe Portfolio
    • Signature Offer + Price Points
    • Who do they target?
    • What makes them stand out? What is their thing or personal brand that makes them unique?
    • What do you LIKE about their business?
    • What do you think YOU could do better?
    • How are we different from them or this coach?

      What’s Your Story?